# What to put in your Instagram link in bio, with examples

Your link in bio is the one place on Instagram where someone can leave the app
and go somewhere you chose. Most people fill it with everything they have, in
the order they thought of it, and then wonder why nobody taps anything.

This guide is about what to put there. Not which tool to use, but which links,
in which order, with which words. There are examples for six kinds of account
at the end.

## Start with one question

What do you want a new visitor to do?

Not every visitor. The new one, who just saw one post and tapped your
profile. Book a session? Buy the thing in the reel? Message you? Follow you on
YouTube? Pick one. That is your first link.

Everything else on the page is for people who did not want the first thing.

## The order that works

1. **The one thing you want most.** At the top, with a clear title.
2. **What is new.** This week's product, the event this Saturday, the latest
   video. Change it when it changes.
3. **How to reach you.** WhatsApp, phone or email. In India, a WhatsApp link
   is often what people want first.
4. **Proof.** Your portfolio, your Google reviews, press, a menu.
5. **Everything else.** Other platforms, older work, your newsletter.

Your social icons belong in a row, not as full-width buttons. Nobody needs a
large button that says "Instagram" on a page they reached from Instagram.

## Write titles that say what happens

The title of a link is the only thing people read before they decide. Say
what they get, not where it goes.

| Weak | Better |
| --- | --- |
| Website | See prices and book a shoot |
| YouTube | Watch the full recipe (12 minutes) |
| WhatsApp | Message us to order |
| Shop | New stock: Diwali collection |
| Linktree | (never link one link page from another) |
| Click here | Anything that says what happens |

Short is better, but clear is better than short.

## Three mistakes most pages make

### Too many links

Fifteen equal links is a list nobody reads. If a link has not been tapped in
three months, remove it or move it down. A page with five good links gets more
taps than one with twenty.

### Links that no longer work

Old offers, sold-out products, a booking page you stopped using. Every dead
link costs a visitor who wanted something. Check your page once a month, or
use a tool that checks it for you.

### No way to save your contact

If you are a person rather than a brand (a photographer, a doctor, a tutor, an
agent) the most useful thing on the page may be a button that saves your
number to the visitor's phone. Most pages do not have one.

## Examples you can copy

These are suggestions, not templates. Change the words to sound like you.

### A home baker taking orders

1. Order on WhatsApp
2. This week's menu and prices
3. Cakes I have made (photos)
4. Delivery areas
5. Google reviews

### A photographer

1. Check dates and book
2. Wedding packages
3. Portfolio
4. Save my number
5. What clients said

### A clinic or doctor

1. Book an appointment
2. Clinic timings and directions
3. Call the clinic
4. Save my contact
5. Read our reviews on Google

### A creator or educator

1. Latest video
2. Join the newsletter
3. The course
4. Brand enquiries (email)
5. YouTube, Spotify and other platforms as icons

### A clothing or jewellery seller

1. New arrivals
2. Order on WhatsApp
3. Size guide
4. Shipping and returns
5. Customer photos

### A real estate agent

1. Properties available now
2. Message me on WhatsApp
3. Save my contact
4. Areas I cover
5. Reviews

The [use-case pages](/for) show what pages like these look like for a few
common lines of work.

## Should you use Instagram's own links?

As of October 2026, Instagram lets you add up to five links to your bio, from
Edit profile in the app. If five is enough and
they rarely change, use them and stop there. We wrote a full guide on
[putting more than one link in your Instagram bio](/blog/multiple-links-in-instagram-bio)
that explains when that is enough.

A page of your own makes sense when you have more than five things, when they
change often, or when you want the same link to work on WhatsApp, on your
visiting card and on posters too.

## How a Cardless Club page handles this

A page on Cardless Club is free while we are in pre-release, at
`cardless.club/yourname`. Everything in this guide works on the free plan:

- As many links as you want, in the order you choose.
- Photos, videos and music, played on the page.
- Your contact details, with a Save to contacts button.
- Social icons in a row, under your name or below your links.
- A sign-up box that collects email addresses, and optionally a phone number
  and a message.
- A link that shows up on a date you choose, or goes away on its own, for
  offers and events.
- A note when one of your links stops working.
- Counts of which links people tap, so you can see what to move down.

If you already have a Linktree page, you can
[bring it across](/linktree-alternative) in about a minute without typing
anything again.

[Make your page](/start) · [See the plans](/pricing)

## Questions

### How many links should I have in my bio?

Between three and eight, for most people. Enough to answer the common
questions, few enough that the first link still gets noticed.

### Should my WhatsApp link be first?

If most of your sales or bookings start with a message, yes. If people
usually want to see prices or work first, put that first and WhatsApp second.

### How often should I change my link in bio?

Change the "what is new" link whenever something new happens. Look at the
whole page once a month and remove what nobody taps.

### Does a link in bio page hurt my Instagram reach?

There is no evidence that Instagram treats a link page differently from any
other web address.

### Can I see which links people tap?

On a Cardless Club page, yes. Every plan shows which links were tapped, where
visitors came from, and which links nobody is tapping.