# Google review QR code: how to make one and where to put it

A Google review QR code is a printed square that a customer scans with their
phone camera to open your review page directly. No searching for your
business, no scrolling to find the review button.

This guide shows two ways to make one, where to put it so people actually
scan it, and one decision to make before you print anything.

## Way one: make it inside Google

Google now makes the code for you. As of October 2026, the steps from
[Google's help page](https://support.google.com/business/answer/16816815) are:

1. On a computer, open your Business Profile.
2. Select **Read reviews**, then **Get more reviews**.
3. Right-click the QR code and choose **Save image as**.

Google says this only works in a computer browser for now, not on a phone.
The same screen gives you the review link to copy, which you can send on
WhatsApp or by email.

This costs nothing and works well. If it is all you need, use it.

## Way two: make it with a link you control

The code from Google opens Google's address. That is fine until something
changes: you move premises, your listing gets merged, or you open a second
branch and need to send a counter to a different listing. Every stand,
sticker and table card you printed now points at the old place, and the only
fix is to print them all again.

The other way is to print a code for an address you control, which then sends
people on to Google. When something changes, you change where that address
points, and every printed code follows.

That is how [Cardless Reviews](/reviews) works. Each review point you make,
whether a stand, a card or a sticker, gets its own short address and its own
QR code. The address sends people to your Google review page. You can change
the Google link in your dashboard at any time, and nothing printed needs to
change.

It also tells you something Google cannot: how many people opened your review
page from a code.

The free Review Link plan includes the changeable address, a QR code for
every review point, that count, and a table stand you can print on one sheet
of A4. On Reviews+, each code is counted on its own, so a stand at reception
and a sticker on table 4 show up separately and you know which one is earning
its place. See [pricing](/pricing) for what each plan includes.

## Where to put it

A QR code works when three things are true: the customer is happy, has a free
hand, and is waiting anyway. Put it where those overlap.

| Place | Why it works |
| --- | --- |
| Billing counter | Everyone passes it, and they are waiting for change or a card machine |
| Reception or waiting area | Clinics, salons and service centres, where people sit with their phones |
| On the table | Restaurants and cafes, after the food arrives and before the bill |
| Receipt or bill | Reaches people at home, when they have time |
| Takeaway bag or delivery slip | For orders where you never see the customer |
| Shop door, at eye level | Catches regulars on their way out |

Google itself suggests receipts, thank-you emails and a printed code in your
store.

A few placements usually do badly: anywhere behind the counter where the
customer would have to lean over, high on a wall, and in a corner where
people do not stop.

## How to print it so it scans

Most scanning problems are printing problems.

- **Size.** Keep the code at least a few centimetres across. A code the size
  of a thumbnail fails on older phone cameras.
- **Contrast.** Dark code on a light background. A light code on a dark
  background, or a code over a photo, fails often.
- **Quiet space.** Leave a clear white border around the code. Text or a logo
  pressed up against it confuses the camera.
- **Finish.** Glossy lamination reflects the lights above a counter. A matte
  finish scans more reliably.
- **Words.** Add one line that says what happens: "Scan to review us on
  Google". People are more willing to scan when they know where it leads.
- **Test it.** Scan the printed copy with two different phones before you
  print a hundred.

## Add a tap for people who do not scan

Some customers are not comfortable pointing a camera at things. A card or
stand with a small chip inside lets them hold their phone against it instead,
and the same page opens. That is called NFC, and it is the same technology
phones use to pay at a counter. Most phones made in the last several years
support it, with no app needed.

Our review cards and stands are made to carry both the printed code and the
chip, and they are not on sale yet. The printable A4 stand works today.

## Two rules that come with asking

Whatever code you use, Google's
[contribution policy](https://support.google.com/contributionpolicy/answer/7400114)
applies. As of October 2026 it says you must not offer anything in return for
a review, and must not selectively ask only happy customers for one. Do not
write "Scan and get 10% off" next to the code.

The longer guide on [getting more Google reviews](/blog/get-more-google-reviews-india)
covers the rest of the rules.

## Questions

### Is a Google review QR code free?

Yes. Google makes one for free from your Business Profile. Our free Review
Link plan also gives you one, with the address you control and a scan count.

### Will my QR code ever stop working?

A code made inside Google keeps opening Google's address. If your listing
changes, it may point to the wrong place. A code from Cardless Reviews keeps
working whether or not you ever pay us, because somebody printed it.

### Can I put my logo in the middle?

It often works, because QR codes can survive some damage. It also reduces how
reliably the code scans, especially on older phones. If you add a logo, test
it with several phones first.

### Can I see how many people left a review after scanning?

No tool outside Google can see that. You can see how many people scanned and
opened your review page. Whether they then wrote a review is only visible to
Google.

### What size should a table stand be?

A tent you can read from a seated position. Our printable stand is one sheet
of A4, folded once.

[Make your review link](/reviews) · [See the plans](/pricing)